Selling Points of Estonian Spa and Wellness Tourism

“Recently I had to explain to a British tourism expert, why is it worth to take a spa-vacation in Estonia. She had been to Estonia before and therefore knew Estonian life in general. But she was extremely surprised when I told her that Estonia has almost 200 years of health and spa tourism experience. And when she heard about our price-level and different opportunities of treatments and services, she was totally speechless. After recovering from my praising speech, she asked me why don’t we promote local spa services and opportunities…”

This is a story from Sabina Kaukis, a spa blogger in Estonia.

So, it means that Estonia has extremely valuable spa traditions, resources and opportunities. Spa tourism could be the most special selling argument of Estonian tourism. But is our spa sector good enough in marketing and promotion?

Enterprise Estonia, which is responsible for overall promotion of Estonian tourism abroad, has chosen spa and wellness tourism as one of the focuses how to attract foreign tourist to Estonia. Their introductory brochure Wellness Holidays in Estonia brings out:

that our sauna could be called a Nordic spa – the bather warms himself at 100-degree Celsius and then whips himself with birch or juniper branches, charges into cold water with his body steaming, and cleans the skin with salt, honey, milk, and plant infusions;
how Estonian tourism farms allow foreigners to experience our native health culture – guests are fed with locally grown organic foods and the vacationer may augment these with ecologically friendly, classically healthy activities such as hikes in the forests and bogs, canoe trips, or horseback riding;
the variety of different environments for spa and wellness vacation – from rough beaches to top resort hotels, from country spas to pure outdoor experiences;
of course the uniqueness of Estonian mud – on 19th century in became clear to spa operators that in addition to water, air, warmth and light, the earth itself was extremely beneficial for improving a person’s health;
that there is something for every visitor – medical spas are popular next to wellness spas, adventurous water and theme parks, hiking trails, herb farms, and manor homes.

These are some keywords how Estonia describes itself as a spa and wellness destination. Soon we`ll take a look at how spa companies promote their services.

And by the way, it appears that nowhere else in the world there are not so many spas per capita – more than 40 spas for 1.3 million people. Even more, small Kuressaare town (15,170 inhabitants) has 1230 spa-hotel places – probably the most spa-filled town in the world…

How to Have a Luxury Spa and Hotel Break For a Budget Price

Ever since Gok Wan went from making us look good naked to creating catwalk outfits for less than the price of dry cleaning a designer outfit, I’ve been pulling out my craft glue (and the occasional DIY supplies) to glam up New Look basics into must have “pieces”. I’ve even taken a couple of their comfortable wide fit shoes and made them into sparkling triumphs courtesy of Claire’s Accessories and some Superdrug nail varnish. I know, these are not names that generally inspire, but when the resulting sandals are mistaken for the latest season sandals from Dune (and are actually comfortable enough to walk in) I knew I was on to a winner.

Fast forward to a girlie weekend in Barcelona this March and a visit to a local spa and suddenly my mind was working overtime again.

As much as I love the idea of a long weekend at a luxury spa hotel, if I’m honest the prices have always put me off, and my recent experiences at day spas in Morocco and Barcelona have convinced me that you don’t need to pay through the nose for an exceptional spa experience. In fact the best massages I have had to date have been the cheapest ones:

– Around 32 pounds for a hammam, with a gommage “scrubbing”, followed by a rhassoul, and then the most relaxing massage I’ve ever had. I can’t tell you how long I was in there – only that the sun had gone down, I had lost all track of time, and I was on a completely different planet.

– Even in Barcelona, with the euro at an all-time high, the top rated spa cost us around 54 pounds for the hammam, (with extra hot steam room and plunge pool), followed by a gommage “scrubbing” and another extremely relaxing massage. Three hours of luxury for 54 pounds compared to UK prices is a total steal.

The fact is that in many cultures the local spa is an everyday (or at least every month) treat, which, combined with good exchange rates (when they are available), makes them a great bargain on holiday. So why aren’t we taking advantage of them? Well personally I think it’s because, whereas guide books are stuffed with restaurant, sight and hotel recommendations, very rarely do they spend any time on spas. The spa in Morocco was recommended by friends, and the spa in Barcelona was found with some pre-emptive internet research. Later in the year I’m off to visit China, which has some world class hotel spas, but also boasts a proud massage tradition, which leads me to hope that as well as the day spas I’ve been recommended (where prices are about a quarter of UK rates) I’ll also be able to find other more authentic bargains.

Which leads me to the hotel part of the spa and hotel break. One of the reasons that staying at a luxury spa hotel can cost so much is that you are paying for the option to use it 24/7. If, like me, you see your spa time as part of a whole trip rather than a destination in itself, you’ll probably find that one day spending 3-4 hours in a spa is enough (taking into account the detox effects) at least for a couple of days. So just by choosing to stay in a separate hotel you will probably save a hefty chunk of your holiday budget, and you’ll also avoid the temptation to stay locked up in your hotel for your entire stay and miss out on the local treats.

By then choosing an affordable hotel, reasonably close to your spa, which features the required level of pampering (slippers, robe, fluffy white towels), you can relax back in your room safe in the knowledge that you’ll be going home with a designer glow and a budget bill.

Of course this is not to say that there aren’t spa hotels offering affordable deals, but by being flexible and savvy you can make sure that your relaxation time isn’t spent feeling ripped off. And perhaps more importantly, by being more creative in choosing your hotel, you have a much better choice of spa. You are not limited to an in-house spa experience, very important considering the number of excellent day spas available, even in the UK. Take for example Spa London in Bethnal Green, voted 2010 Professional Beauty Awards “Day Spa of the Year”, where 3 hours of thermal experience will set you back 21.50 pounds at the top of the scale for non-members, down to 6.75 pounds for concessionary local members (including towel, robe and flip flop use) and which is truly a luxury experience compared to the slightly run down Porchester Spa. And then there’s Thermae Bath Spa, the only place in the UK where you can bathe in natural healing spa waters, voted 2010 “Best Spa in the World” by readers of the Daily Telegraph’s Ultra Travel Magazine for the second time running, where a 2 hour session in the New Royal Bath (recommended) will set you back 24 pounds (plus 9 pounds hire cost for towel, robe and slippers if you need them – and you get to keep the slippers!) Unlike many spas the Thermae Bath Spa also offers reductions for locals, disabled guests and their carers, so a local disabled guest (and carer) could pay as little as 9.50 pounds each for a 2 hour session in the New Royal Bath. (You can also buy a glass of spa water at The Pump Room for only 50p!)

Of course London and Bath are not known for their cheap hotel rooms, and certainly in central Bath you might be pushed to find availability, let alone an affordable room rate. However, if you widen your search to the surrounding area, you’ll also find some wonderful B&Bs which would put many hotels to shame, and where you can wake up to the sound of a horse clip clopping past, right in the heart of the countryside. Then it’s up to you whether you decide to explore some old fashioned villages, head back home refreshed and revived, or pop back to the Thermae Bath Spa for just a little more bargain relaxation.

The Different Advantages of Spa and Wellness

Have you ever encounter somebody saying that she doesn’t love going to spa? Indeed, you can barely hear that because spa nowadays has become one among those favourite places where girls hang out. Not only that, because treating your love ones to avail the pampering services of spa is being considered today as one of the most special gifts that you can give. Maybe because by making your love ones attain the optimum level of wellness is more precious than any other materials. Let’s find out more on how spa can actually inspire you to become healthy.

It can decrease stress. From the moment you enter into a spa center, you can already embrace its calming ambiance. Most especially, those spas which have the best quality of services will make you think that you are in the other side of the world where there is no problem but only relaxing and healthy environment. Through their different body massages, you can have the strength to be always on the go with your several duties at home or at work. And also, you can live being stress-free because spa can actually turn your days bright by making you calm at all times.

It will strengthen your body system. Health is wealth as they say. This is very true because you can’t be able to move freely and do the things you love if you are not healthy. All of your wealth will become useless if you have a disease. Therefore, going to spa will eventually help you prevent certain disease like hypertension because you will have good blood circulation by massage. Not only that, because it will boost your immune system by gaining the ability to sleep properly all throughout the night that increases resistance with regular visit in spa.

It will increase your self-esteem. There will be no person who is born into this world not being happy to receive compliment from others. Thus, with the features of spa like the different skin care such as facial and skin whitening, you will feel being renewed. Not only that, because you will look younger with different spa treatment and weight loss management. From the moment you get out from the spa, you will sense a strong energy within you to face the crowd with head up high.

It will cure emotional misery and strengthen your spiritual beliefs. Some spas have the services of yoga and meditation, most especially those which are located at the beach. These can make you reflect on how you have been living your life according to God’s laws and principles. You are being given the chance to think of your past mistakes and find ways of changing it. On the other hand, by being relaxed and have self-confidence can actually heal all your sorrows because you will see yourself in the positive view.

Lastly, regularly going to spa is indeed very expensive. However, if you have been torn emotionally with anger and resentment, physically with work and spiritually with modern trends, spa center is the perfect place where you can find peace of mind. Besides, being relaxed and trouble-free which you can experience in spa is priceless than any other luxury.

Health and Wellness in the New Year for a New You

Health and wellness has been of utmost importance to everybody and all its hype will continue to flourish. Everyone wants to live a healthy life and achieve the ultimate wellness of one’s well being.

All the health and wellness products are in demand nowadays. According to recent reports and surveys, spas and wellness centers will continue to attract customers. Clinics for acupuncture, reflexology, chiropractor; you name it, they are all there ready to give you their services and assistance just to achieve that desired holistic well being.

People no longer depend solely on medical doctors or hospitals for them to get better. In addition to their physicians or doctors and their usual medications, a lot of them have opted to traditional medicine and supplements to better their general health and wellness. Some even believe that these traditional medicines and approaches have changed their illness prevention.

It has been a commonplace in our everyday lives that we get to hear of health and wellness being reflected in our weight loss programs, exercise programs and equipment, health and fitness centers, spas and wellness centers, nutritional supplements, and even the leisure activities that we participate in. These all reflects our desire to be fit and healthy, not just physically, but more importantly, emotionally. And we all want to continue this throughout our lifetime.

It has become clearer that the health and wellness industry will still be in the market for a longer period. This is due to the fact that a lot of people have been aware of the issues on being fit and healthy and to maintain it for quite a good number of years into their lifetime with being consciously healthy for both your physical and mental state means that your desired manifestation of being truly healthy will be reflected in your emotional health and wellness for a more holistic well being.

A Career in Spa Therapy and Wellness Treatments

Spa therapy can be for the entire body, using various types of soaks, scrubs, exfoliates, oils, masks, moisturizers, paraffin treatments and hot/cold stones. Spa therapy revitalizes the body as well as the skin. There are different types of spa therapies such as Ayurvedic spa, club spa, day spa, dental spa and medical spa. But among all the Ayurvedic spa has always been the most sought after one.

To master the art of spa therapy the right way, only a handful of opportunities exist. That is where the Ananda spa institute comes in to the picture. Set up with the intention of producing well-trained high quality staff for the hospitality industry, by India’s premier spa operator, IHHR Hospitality Pvt. Ltd, the institute offers courses such as International body treatments, Ayurveda and Yoga.

Situated in the stunning environs of the Ista Hotel Hyderabad, the Ananda Spa Institute is in close proximity to the new international airport. The breathtaking surroundings with the views of the Golconda Fort and its natural rock formations make this institute one of a kind.

This outstanding training institute offering professional spa and beauty therapy courses, is equipped with Separate training rooms for Ayurveda and International Therapies Treatment rooms, Lecture rooms, Wet treatment training area, Oriental Therapies training room, Computer room with 24 Workstations, a well stocked library, Ayurveda practical room, Yoga pavilion, Student’s cafeteria, Video conferencing provision and more.

The institute’s training programmes include Ayurveda courses, international spa therapies courses and yoga courses, all carried out in a training methodology which is a combination of theory, practical and interactive sessions with a balance between information delivery and demonstrations of a procedure, practicals, exercises, role-plays and case studies.

This institute having three student intakes per year boasts a staff dedicated and committed to providing exceptional training and outstanding therapists to the hospitality industry, with the profound knowledge and years of experience they possess in their respective fields. Awarded as the best spa academy by Crystal awards Asia Pacific-2010, the Ananda spa institute has a special dress code and continues to sparkle as a gem of an Ayurveda college